Rukik sends text messages for one purpose only: one-time passcodes (OTP) that let you sign in. There are no marketing texts. This page shows exactly where and how a user opts in inside the Rukik app.
“Rukik sends one-time passcodes (OTP) by text message to verify your account and let you sign in. How you opt in: you enter your mobile phone number in the Rukik mobile app and tap to request a verification code. By requesting a code, you agree to receive these one-time passcode messages from Rukik at the number you provided. Consent to receive text messages is not a condition of using Rukik or of any purchase.”